They balance perfectly, letter spacing is even and there is usually a whole family of variations and weights to play with. Because of the money premium fonts can earn their designers they have had A LOT of time spent crafting them. Quality: There is no better benefit to a premium font that the quality of its design.If you’re looking for an amazing deal every once in a while then DesignCuts offer some unbelievable discounts for limited periods of time. All these websites have an incredible selection of fonts to choose from. There are numerous places you can buy fonts from including: MyFonts, and FontShop. The price for premium fonts varies hugely, ranging from £10-£20 for a font family up to £1,000’s for some of the more high end premium fonts. It’s going to be tricky to stand out when everyone else around you has the same type.Īs the name suggests, premium fonts are the higher end of the font market. Commonplace: Because high quality free fonts are a rare breed you can often see them used time and time again in different designs around the world.This can cause issues when trying to create interest in a design. Unfortunately, many free fonts simply don’t have different variations. All of these can create a different impact when used in a design. Bold versions, italic versions, rounded versions. Lack of varieties: What I love about a great font is the variety you get from a single family.Often letter spacing is way out and uneven, and there are usually a lot of missing symbols and glyphs. A large majority however are not brilliantly designed, nor are they great to work with. I’m not saying ALL free fonts are of low quality, some are actually very good. Quality: Like many things in life, you get what you pay for.Simply install them, use them, enjoy them. How much traffic your website can have each month. Simplicity: Because these fonts are free for commercial use, you don’t need to worry about complex licences.Free to use fonts offer you a way of completing designs without breaking the law. Not having to pay for something can be a real life saver. If you’re just starting out as a freelance designer (as I once was) and you can’t yet afford to buy licences for some premium fonts. Cost (or lack of): This is kind of a no brainer and the clue is in the name.This is a great benefit for many people for a whole host of reasons. It’s the fact they’re free to use commercially. What’s great about all of the fonts from these websites is not just that they’re free to download and use. Just having a quick flick through websites like Font Squirrel, DaFont and the Google Font list you can easily see the variety that there is in this market place. There seems to be an infinite amount of choice covering every font style imaginable. So which should be choosing? Premium or free? Free fontsįree fonts are definitely a tempting option. However, you’re going to pick you font from one of two different libraries: paid for (premium) or free to use. What font you choose is obviously highly specific based on what it’s job is. It’s no wonder then that there are thousands upon thousands of fonts out there for you to choose from. Have you ever really paid attention to them though?įonts come in all styles (serif, sans-serif, slab, script) and variations (bold, italics, heavy, rounded). That’s not at all surprising, the written word is one of the main ways we as a species communicate.īut have you ever stopped to really look at the wording? We all know different fonts exist, we’ve all played around with them creating Word documents at school or at work. No matter where you look you are likely to see some sort of wording.
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